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Wine Drinkers Prefer PET

airline wine-vic3PET bottles are now the preferred alternative to glass in the all important UK wine market.

In an article by Carol Emmas that appeared on Harper’s Wine and Spirits website on 20th October 2010 said that wine drinkers prefer PET.

The article stated, “The PET bottle has edged in front of the Bag-in-Box (BIB) and Tetrapak in popularity according to Wine Intelligence research.

A consumer survey of UK monthly wine drinkers, conducted in June 2010 showed that 40% of respondents said they would be likely to buy wine in a PET bottle in the future, compared with 37% for BIB and 21% for a pouch, although the scores still lagged a long way behind glass.

The report confirms that consumers still overwhelmingly back the 75cl glass bottle for almost all wine drinking occasions, particularly in social settings. Alternative packaging has more relevance in outdoor settings, or when carrying heavier glass bottles are inconvenient,” the report said.

Servicing more than 1,500 customers, Portavin provides inflight wine service products in glass or 1 liter or 187 milliliters PET format (light weight plastic) – a convenient option for cost-conscious airlines that are looking for a high quality appearance, reduced fuel consumption and cost savings. PET is also environmentally friendly, shatterproof and offers a long shelf life.

For more information on bottling in PET, please contact Ian Matthews on ian.matthews@portavin.com

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