Portavin Integrated Wine Services has reached an agreement with McWilliam’s Wines which will see Portavin add McWilliam’s Wines cellar and bottling facility, Sydney, to its portfolio of wine packaging centres.
The agreement, which commences on October 4th 2011, has far reaching benefits for both businesses, reducing complexity within the business model for McWilliam’s Wines while providing Portavin with a location in the strategic Sydney market.
Mike Davies, Portavin Executive Chairman said “This agreement consolidates our ongoing relationship with McWilliams whilst completing our ‘In-Market’ contract bottling network throughout Australia.”
As Australia’s largest independent wine packaging specialist, Portavin already has facilities across Australia including Perth, Margaret River, Adelaide and Melbourne. Portavin is committed to upgrading the Chullora facility, so as to offer world class contract packaging services in line with their other sites.
Portavin will manage the bottling and packaging of all McWilliam’s Wines products. McWilliam’s employees with packaging and laboratory roles based at the Chullora site will be transferred to Portavin with full entitlements. Portavin will also manage packaging for other wine producers at the Chullora facility.
“Packaging is a highly complex and specialised operation. Outsourcing these operations to a specialist packaging operator like Portavin will allow the McWilliam’s Wines business to be clearly and entirely focused on its core strengths, which is creating world class wines and being an industry leader in marketing and selling our portfolio,” McWilliam’s Wines Chief Executive Officer, Rob Blackwell said.
Both Portavin and McWilliams look forward to building on their already strong relationship.
The Portavin team is also pleased to announce the appointment of Eddie Price as General Manager of the new Portavin NSW operation. Eddie has a strong background in wine industry management including ten years at Amberley Estate in Margaret River, three years as General Manager of Portavin Victoria and more recently as acting General Manager of Portavin WA.
For more information on bottling and packaging wine in Sydney, please contact us.