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Portavin Assists Clients Export Wine To Asia

Portavin Container Export

A welcome positive for the Australian Wine Industry over the past year has been the increase in export volumes of packaged wine, particularly to China.

There are a number of contributing factors for the increased demand, the low Australian Dollar is definitely one reason, however there are more.

Efforts by the Federal Government in the establishment of the China Australia Free Trade Agreement, the Japan Australia Economic Partnership Agreement and the Korea Australia Free Trade Agreement are also having significant impact on export volumes.

So too has efforts by the Winemakers’ Federation of Australia (WFA). Their blueprint Actions for Industry Profitability 2014-2016 details a list of 43 actions under 8 initiatives designed to assist the cause. One of these initiatives, ‘Grow the Demand Opportunity’, hones in on exporting, it considers that “future work should also focus on how businesses can overcome the specific route-to-market challenges of the China market and other emerging Asian markets.”

A report from Wine Australia also identifies that Australian wine exports has jumped 14 per cent to $2.1 billion which confirms this significant increase in export sales with the greatest to China.

Portavin’s business development manager, Peter Walker said the increase in exports is a very welcome boost for the Australian wine industry.

“Portavin has experienced significant increases in wine bottling, packaging and container loading services to export markets with a 60% increase in volumes for China from 2014 to 2015, and in 2015 we bottled and dispatched over 820 shipping containers to this market alone,” said Peter.

“We recognise that successful business dealings with Asia requires a great deal of bureaucratic know-how, personal communication and an in depth understanding of the culture,” he said.

“Reflective of our commitment to ensuring ongoing success with this market for our clients, Portavin has employed two key China/Asia business specialists who have well developed language and interpersonal skills plus an in depth knowledge of the Australian wine industry,” said Peter.

“We provide our clients with on-site, dedicated resources and services for communication and business development into Asia, which is proving integral to success in this market.” he said.

With five sites strategically located close to export hubs across Australia, Portavin in perfectly placed to assist you in developing your export sales into Asia.

If you are interested in learning more about Australia’s fastest growing market for wine, please do not hesitate to contact Peter Walker on (08) 9755 0500, or email peter.walker@portavin.com.au or visiting our Wine Export page.

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